Case Study: FITT drives in-store hose sales with Envisionit

FITT drives 3.3M paid social impressions with Envisionit

FITT, an Italian-based global leader in innovative garden hose technology, faced a crowded retail landscape and increased competition while launching its first major U.S. campaign. Their challenge was to drive in-store sales for flagship products at retailers like Walmart and Menards amidst unfavorable weather and economic conditions. They partnered with the vendor Envisionit for a strategy encompassing paid media, data and analytics, and creative content marketing.

Envisionit implemented a full-funnel, integrated campaign that dominated a whitespace in social media. The solution included geo-targeted and weather-aware ads, dynamic creative, and influencer partnerships to showcase the product's durability and build brand affinity. The results far exceeded industry norms, including 3.3 million paid social impressions with a 5.86% CTR, a 681% increase in search impressions, and over 15,000 influenced in-store visits. The campaign successfully established FITT as a go-to garden brand in the U.S. market.

FITT