Case Study: Entertainment Cruises boosts organic traffic and ROI with Envisionit

Entertainment Cruises boosts organic search traffic 18% with Envisionit

Entertainment Cruises, a provider of on-the-water experiences, faced a challenge after a period of growth and acquisition left them with over 15 siloed web properties for their five brands. This fractured digital experience for users and prevented their marketing team from making efficient, data-driven spend decisions. They called on the vendor Envisionit for help with SEO, data and analytics, creative, and technology services.

Envisionit implemented a solution that included a comprehensive audit and the creation of a unified, streamlined web experience. They consolidated the websites, implemented a strategic redirect plan to preserve SEO equity, and launched a programmatic media campaign. The results for Entertainment Cruises were significant, including an 18% increase in organic search traffic, a 14% increase in new visitors, and a remarkable 562% return on their programmatic display ad spend. Envisionit's work provided the data insights needed to consolidate campaigns and contributed to a notable increase in ticket sales.

Entertainment Cruises