Case Study: Diana’s Bananas boosts sales with Envisionit’s digital marketing

Diana’s Bananas boosts sales 6% in the first month with Envisionit

The customer, Diana's Bananas, a long-established CPG brand, had relied on traditional shopper marketing for nearly two decades. They challenged the vendor, Envisionit, to test how a strategic investment in digital marketing could help them connect with customers, find new ones, and ultimately increase sales.

Envisionit launched a digital campaign featuring fresh creative assets and motion-centric ads that highlighted the brand's unique story. The results were exceptional, with paid social ads achieving a 46% view-through rate and display ads an 85% click-through rate, far exceeding forecasts. This successful regional pilot led to an immediate national rollout, resulting in an 11% lift in volume and a 6% sales lift in the first month alone for Diana's Bananas.

Diana’s Bananas