Case Study: Cincinnati Convention and Visitors Bureau and meetNKY unify Cincy Region tourism marketing with Envisionit

Cincinnati Convention and Visitors Bureau and meetNKY unify Cincy Region with Envisionit in 2020

The Cincinnati Convention and Visitors Bureau and meetNKY faced a challenge common to many destination marketing organizations: a disconnected narrative. With two separate CVBs operating on different sides of a state border, the region's story was fragmented. Long-held visitor perceptions did not match the modern reality of the cultural and economic renaissance happening in the Cincy region, creating a significant consideration gap with leisure travelers. They partnered with Envisionit to reimagine their destination marketing.

Envisionit developed a unified strategy centered on the unique cultural collision that defines the area. The solution involved a complete overhaul of the leisure go-to-market program, including a new media strategy built from the ground up using audience segmentation and a custom content strategy. Envisionit's work led to a more contextually informed media program, yielding significantly greater efficiency from their investment. The agency also audited and optimized thousands of web pages for search and onboarded a dedicated content manager to ensure all content remained fresh and aligned with the new brand message.

Cincinnati Convention and Visitors Bureau and meetNKY