Case Study: Choose Chicago boosts tourism engagement with Envisionit’s website redesign

Choose Chicago boosts organic traffic 18% with Envisionit

Choose Chicago, the official tourism and convention bureau for the city, faced a significant challenge with its outdated website. The site's functionality and visual identity failed to reflect the vibrancy of Chicago and struggled to use data to connect users with relevant experiences and member businesses. To address this, they partnered with vendor Envisionit for a comprehensive web design and development overhaul.

Envisionit implemented a complete visual and technical transformation, re-platforming the site to WordPress for flexibility. The solution included a mobile-first, visually rich design, a new content strategy, and numerous integrations. The results were impressive, with the vendor Envisionit delivering an 18% increase in organic traffic, a 305% increase in blog visits, and a record 9.4 million website visits in 2021, all while significantly enhancing onsite revenue opportunities.

Choose Chicago