Case Study: Carol’s Cookies boosts off-season B2B gifting with Envisionit

Carol’s Cookies drives 3x 10-year ecommerce growth with Envisionit

The customer, Carol's Cookies, a long-standing maker of premium cookies, sought to generate new business opportunities during its traditionally slow offseason. The vendor, Envisionit, partnered with them to pilot an off-season media program aimed at targeting longer tail B2B clients.

Envisionit developed and launched a targeted B2B campaign using paid social, programmatic prospecting, and retargeting to showcase the product as a memorable corporate gift. The pilot campaign resulted in Carol's Cookies achieving its best year-over-year performance for that typically slow period, providing a strong business case for future marketing investment. Over a decade of partnership, Envisionit has helped drive significant growth, including selling 300,000 gifts online and a 3x increase in ecommerce growth.

Carol’s Cookies