Case Study: Bel Brands strengthens its digital presence with Envisionit

Bel Brands wins global stakeholder buy-in for a new corporate site with Envisionit

Bel Brands, a global consumer packaged goods company, faced a challenge with its outdated corporate website, which was hindering its recruiting efforts despite attracting qualified candidates. Leadership was unsure of the return on investment a new site could provide, so they enlisted the vendor Envisionit to demonstrate the potential value.

Envisionit developed a fully functioning prototype to secure global stakeholder buy-in for a new corporate website. The solution included a streamlined information architecture to organize content for diverse audiences and a new CMS infrastructure for easier updates and scalability. This modernized site allowed Bel Brands to more effectively post jobs and share its story, resulting in a more intuitive digital presence for recruiting. The vendor Envisionit successfully united the stakeholders and delivered a platform set up for future growth.

Bel Brands