Case Study: American Egg Board boosts egg consumption and consumer sentiment with Envisionit

American Egg Board boosts egg consumption 11% with Envisionit

The American Egg Board faced a significant challenge after years of cholesterol misinformation negatively impacted egg consumption. They needed to evolve their strategy to engage diverse audiences, from mothers and educators to B2B and medical professionals. They partnered with Envisionit to navigate the digital landscape and shift consumer sentiment.

Envisionit implemented a comprehensive digital solution, creating web experiences, interactive games, influencer campaigns, and social programs. This strategy included an Interactive Easter Egg Designer and the Good Egg Project, which combatted negative press. These efforts drove a 11% per capita increase in egg consumption, a 31-point lift in health perception, and a social following increase of 230, acquiring 40,000 new followers in 24 hours for one campaign.

American Egg Board