Case Study: 21c Museum Hotels builds bold brand awareness in Chicago with Envisionit

21c Museum Hotels wins 3 Indigo Design Awards with Envisionit

Envisionit partnered with 21c Museum Hotels to launch its newest property in Chicago. The challenge was to build brand awareness for the new museum hotel in a competitive market with a world-class art scene and low initial recognition, all while the hotel was still under construction with final details pending.

The solution was a bold, artistic paid media campaign titled "C U SOON, CHICAGO." Envisionit used deconstructed brand elements, a motion-forward social strategy on Instagram and Facebook, and disruptive out-of-home ads to create curiosity and intrigue. The campaign successfully built momentum and drove traffic to a dedicated landing page, introducing many curious travelers to the unique hotel concept upon its opening.

21c Museum Hotels