Case Study: Johnny Brown boosts revenue with Envision E-Commerce

Industry-Leading Marketplace to Buy and Sell Dancewear

Johnny Brown, a dancewear marketplace based in Canada, faced the challenge of expanding its operations from a purely B2C model to a hybrid B2C and B2B model. Their goal was to add a new revenue stream by enabling dance studio owners to create their own e-shops on the Johnny Brown platform. To achieve this, they partnered with the vendor Envision eCommerce and migrated their existing store from Magento Community Edition to Adobe Commerce Cloud.

Envision eCommerce implemented the solution by seamlessly migrating the store and utilizing the Venecom Marketplace extension to power the new B2B functionality. This included features like custom pricing and catalogs for studio owners. The team also performed extensive mobile optimization to improve page load speeds. As a result of this work by Envision eCommerce, Johnny Brown successfully launched its hybrid model, which led to a 40% increase in overall business.

Johnny Brown