Case Study: My Wine Canada boosts conversions and customer experience with Envision E-Commerce

A Subscription-Based Online Marketplace Selling Wine and Spirits

My Wine Canada, an online B2B marketplace for wine and spirits, sought to offer its customers a more personalized and exceptional experience on an outdated platform. To overcome this challenge, they partnered with vendor Envision eCommerce, who recommended migrating to Adobe Commerce Cloud.

Envision eCommerce implemented a comprehensive solution that included a complete front-end redesign, a migration of the blog from WordPress, and the integration of an AI-powered search feature. The result was a 40% reduction in bounce rate and an increase in both conversions and sales, delivering a significantly improved customer experience for My Wine Canada.

My Wine Canada