Tally - Customer Case Study

With experienced founders in banking, Tally found a way to bring money outside of the traditional means of government-owned processes. They developed an app that uses Gold as money. Our unique process has helped them to develop a user acquisition strategy that constantly generates new customer sign ups. We have worked on their unique value proposition to lower their cost per install from £12 to £4 and their CPA from £24 to £10 whilst increasing in-app engagement by 2x.