Case Study: Specialist Crafts boosts revenue and users with Envisage Digital's Hyvä site migration and rebrand

Specialist Crafts launches a Hyvä redesign and UK migration in 20 weeks with Envisage Digital

Specialist Crafts, a UK-based supplier of art and education materials, faced the challenge of a full platform upgrade and rebrand across four international store views. They needed to migrate their UK domain, implement a new modern design, and upgrade to a Hyvä theme, all within a tight 20-week deadline. They partnered with Envisage Digital for its Hyvä Commerce services to accomplish this.

Envisage Digital managed the end-to-end process, rebuilding the stores on Magento 2 with the Hyvä theme and executing a complete rebrand for the UK site. They implemented a comprehensive redirect strategy to preserve SEO during the domain migration. The solution resulted in a successful launch across all four stores within the deadline, leading to an 8% increase in users and a 6% rise in revenue year-over-year for Specialist Crafts.

Specialist Crafts