Case Study: FootActive improves mobile conversions and expands internationally with Envisage Digital

FootActive expands into 4 European markets with Envisage Digital

FootActive, a retailer of orthotic insoles and footwear accessories, faced challenges with its mobile shopping experience and international SEO. Friction points included difficult product filtering, a poorly positioned 'Add to Basket' button, and a multi-step checkout process that led to abandoned carts. They enlisted Envisage Digital, an eCommerce agency, to address these issues and support their expansion into new markets.

Envisage Digital implemented a solution that included redesigned mobile filtering, a sticky 'Add to Basket' CTA, and a streamlined one-page checkout. They also executed a complex hreflang setup for international SEO and launched a new German storefront. The results were a cleaner, faster customer journey that boosted conversion opportunities and solidified FootActive's SEO foundation for international growth, successfully expanding their presence into four major European markets.

FootActive