Case Study: Launch Financial Planning achieves scalable, remote-ready growth with Envestnet | Tamarac's PortfolioCenter Cloud

How an emerging practice planned for future growth with the right tech solution

Launch Financial Planning, an emerging fee‑only advisory firm founded in May 2020 by Brad Wright, CFP® and Jasmine Gautam in Andover, MA, faced the challenge of launching and scaling a virtual practice during the COVID‑19 pandemic. The team needed a cloud-based portfolio accounting and reporting platform that would provide remote access, reliable data, and efficient client reporting—requirements that led them to evaluate vendors and select Envestnet | Tamarac’s PortfolioCenter Cloud.

Envestnet | Tamarac implemented PortfolioCenter Cloud with features like automatic daily downloads, database maintenance, software upgrades, flexible reporting, billing options, Smart Sets, Profiles and ByAllAccounts aggregation, supported by a dedicated service team. The transition was completed in under a week, enabling secure remote access and operational efficiencies; Launch now serves 20+ households, is growing AUM at roughly $5 million per quarter, and reports lower tech costs and greater capacity to focus on client relationships.

Launch Financial Planning

Brad Wright

Co-Founder & Managing Partner