Case Study: The Woodlands at Furman boosts blog engagement with EnVeritas Group content strategy

The Woodlands at Furman boosts blog pageviews 76% with EnVeritas Group

The Woodlands at Furman, a senior living community, approached EnVeritas Group with the challenge of telling a more compelling story about its community, residents, and new independent living villas. Their existing blog was underutilized and they needed a cost-effective content strategy to engage prospective residents.

EnVeritas Group developed a holistic content plan that included repositioning the community's Facebook as a primary channel and implementing a monthly editorial calendar. The solution drove significant engagement, resulting in a 76% increase in blog pageviews and a 90% increase in average time on page. EnVeritas Group also helped increase Facebook page likes by 21% and followers by 22% through personalized content.

The Woodlands at Furman