Case Study: Fairmont Hotels & Resorts boosts Instagram engagement with EnVeritas Group

Fairmont Hotels & Resorts grows Raffles Instagram followers 280% with EnVeritas Group

Fairmont Hotels & Resorts, an international luxury hotel company, approached EnVeritas Group to manage the new Instagram accounts for its Raffles Hotels and Swissôtel brands. The challenge was to grow these nascent social media presences and effectively engage with each brand's distinct target audience.

EnVeritas Group implemented a comprehensive social media management solution through its EVG Media service. This included developing monthly editorial calendars, crafting weekly posts with sourced imagery, and actively engaging with followers. The results were significant growth in engagement and followers for both brands, with the Raffles account, for example, seeing a 280% increase in followers and a 1,173% increase in likes over eight months.

Fairmont Hotels & Resorts