Case Study: DonJoy achieves a successful new orthopedic brace line launch with Enventys Partners

DonJoy launches Reaction Brace at AAOS 2010 with Enventys Partners

Enventys Partners worked with DonJoy, an orthopedic bracing company founded by Dr. William Nordt, to develop a new and innovative line of dynamic braces. The challenge was to create a product that worked with the body's movement to provide superior fit and function compared to other braces on the market.

The solution from Enventys Partners was the development of the Reaction Knee Brace, which featured an elastomeric web to absorb shock and disperse energy. The successful launch of this new product line coincided with an insurance code update, making the brace reimbursable and available in retail locations. The innovative technology was so well-received that it was subsequently adopted across other DonJoy product lines.

DonJoy