Case Study: Hobart Brothers boosts mobile traffic and website performance with Envano

Hobart Brothers increases mobile traffic 200% with Envano

Hobart Brothers, a leader in the filler metals manufacturing industry, partnered with Envano to overcome significant digital barriers. Their outdated website was not mobile-friendly and its site search function was ineffective, which hindered customer conversions. These challenges were compounded by a limited marketing budget.

Envano implemented a multi-phase solution through a partnership agreement, starting with making the site mobile-friendly and merging site search with product search. Subsequent phases included a UI/UX audit, content optimization, and an ongoing website redesign. This approach led to a 200% increase in mobile traffic, a 23% increase in overall traffic, and a 10% decrease in homepage bounce rate within the first year. Envano's ongoing support continues to help Hobart Brothers strengthen its online presence.

Hobart Brothers