Case Study: Gravely launches a successful new product with Envano’s digital advertising and content strategy

Gravely launches a microsite with Envano and drives a 15.2% landing page conversion rate

Gravely, a manufacturer of high-performance lawn equipment, recognized a gap in their product line and needed to launch their new Gravely Atlas JSV into a new vehicle category. Their challenge was to generate marketplace buzz, connect the new product to their established brand of quality, and differentiate it from competitors. They partnered with the vendor Envano to execute a full product launch plan.

Envano implemented a multi-phase digital strategy involving teaser ads on social media, forum engagement, and a pre-launch landing page to build awareness. During a key expo, they captured live content and testimonials. Post-expo, they launched the full campaign with targeted ads, emails, and content to drive demos. The results for Envano's campaign were highly successful, including a 15.2% landing page conversion rate, the gathering of over 250 promotional assets, and a 34% conversion rate on their promotional email.

Gravely