Case Study: a leading smartphone manufacturer improves ad messaging and creative clarity with Enumerate.ai

Leading Smartphone Manufacturer finds 75%+ of viewers learned something new with Enumerate.ai

A leading smartphone manufacturer faced the challenge of determining whether a new television advertisement would effectively resonate with its target audience and clearly communicate product benefits before committing to a large media buy. They partnered with Enumerate.ai to conduct pre-launch ad testing using its video-based open-end methodology to gain an objective read on the creative's performance.

Enumerate.ai's solution captured detailed video responses from participants, allowing for the analysis of emotional reactions and spontaneous feedback. The results showed the ad was memorable and emotionally appealing for a majority, with over three-quarters of respondents learning something new. The feedback also identified specific areas for improvement, such as the ad's length and benefit clarity. Based on these findings, the team was able to recommend actionable revisions to the creative before launch.

Leading Smartphone Manufacturer