Case Study: a food manufacturer uncovers family dinner insights with Enumerate.ai

Food Manufacturer uncovers family dinner insights in 1 study with Enumerate.ai

A food manufacturer approached Enumerate.ai to understand the declining frequency of family dinners. Their challenge was to move beyond idealized imagery and gain real insight into the factors influencing the family dinner experience, including meal planning, preparation, and communication at the table.

Enumerate.ai conducted the research using its asynchronous AI-moderated interview platform. The solution uncovered layered reasons for the decline in family dinners, identifying key barriers like time constraints and meal planning burdens, while also segmenting families by their fundamental values around the meal. The results provided the food manufacturer with a foundational understanding of real family behaviors to inform future product development and marketing campaigns.

Food Manufacturer