Case Study: Hayward Gordon LLC mines untapped aftermarket sales with Entytle

Hayward Gordon LLC - Customer Case Study

Hayward Gordon LLC, a global industrial equipment manufacturer, faced the challenge of capturing aftermarket spare parts sales. They were operating in a reactive mode, waiting for customers to call with orders, while competitors with local proximity were capturing this business. To address this, they partnered with vendor Entytle to utilize its Insyghts platform to mine their customer data for untapped sales opportunities.

The Entytle solution integrated seamlessly with Hayward Gordon’s existing CRM and ERP systems, analyzing decades of data to identify patterns in part replacement intervals. This enabled the creation of proactive, bi-weekly sales reports predicting when customers would need new parts. The results were immediate, allowing sales to become proactive and helping customers avoid costly downtime, which was estimated at over $200,000 per hour, by anticipating their parts needs well in advance.

Hayward Gordon LLC

John Pascual

Product Manager