Case Study: Team One Credit Union boosts card usage and loyalty with Entrust instant issuance

Team One Credit Union - Customer Case Study

Team One Credit Union, a Michigan-based financial institution serving more than 39,000 members, wanted to strengthen customer satisfaction, loyalty, and member retention by offering more innovative products and services. To meet that challenge, the credit union partnered with Entrust and looked to instant card issuance technology, including Datacard® CardWizard® issuance software and Datacard® instant issuance hardware, to enhance its card program.

Entrust helped Team One Credit Union implement a personalized instant issuance solution that works with its Picture My Card online application, allowing members to choose stock images or upload their own photos for their debit or credit cards. The result was a 10% increase in card usage, with more than 50% of members choosing imagery on their cards and 27% of those selecting personalized photos, while also improving loyalty, word-of-mouth exposure, and immediate card activation.

Team One Credit Union

Dana Tell

Vice President of Marketing