Case Study: Citizens Bank of Las Cruces boosts customer satisfaction and top-of-wallet status with Entrust Datacard instant issuance solutions

Citizens Bank of Las Cruces - Customer Case Study

Citizens Bank of Las Cruces, a hometown community bank in New Mexico, wanted to differentiate its brand and improve customer satisfaction in a competitive market while also supporting local schools and high school athletics. Working with Entrust, the bank looked to introduce a personalized instant issuance debit card program, using Datacard CardWizard software and the Datacard CR500 instant issuance system.

Entrust implemented a total instant issuance solution that let Citizens Bank offer customers custom debit cards featuring local scenery and high school mascots, issued in minutes at the main branch. The program improved customer satisfaction, increased cards-in-force, and helped drive top-of-wallet status, while also generating donations to local school programs with each card transaction.

Citizens Bank of Las Cruces

Mark Beer

Vice President of IT