Case Study: P&G increases conversion by 21% with Entropik

P&G boosts conversion by 21% with Entropik

P&G, an American multinational consumer goods corporation, faced challenges in assessing friction points in its e-commerce customer journey. The process was slow, taking 4-6 weeks, and relied on manual Excel-based criteria, qualitative interviews, and biased survey data that lacked granular insights. They needed a faster, more agile, and unbiased method to understand consumer behavior to increase conversion rates.

Entropik implemented its Qatalyst platform, which used embedded technologies like session recordings, eye tracking, and attention measurement to objectively map user journeys and provide granular insights. This solution reduced the research time from 6 weeks to 10 days and enabled 55 team members to conduct research instead of just 3. As a result, P&G achieved a 21% increase in user conversion and a 32% increase in ROI on ads for e-commerce platforms.

P&G