Case Study: Meta achieves 33% per-study cost savings with Entropik Decode

Meta cuts per-study costs by 33% with Entropik

Entropik partnered with META, the world's leading social media platform, to address challenges in its creative testing process. META was facing a lengthy 25-day turnaround time for insights, a lack of standardization across its numerous measurement partners, and a limitation in insight granularity due to a heavy reliance on traditional survey methods.

Using its Decode platform, Entropik implemented a solution featuring facial coding and eye-tracking technology within a simulated publishing environment. This provided META with automated, granular insights and brought standardization to its research. The results included a 4x faster insight delivery time, reduced from 25 days to just 6, and a 33% reduction in per-study costs, leading to significantly improved ROI and scalability for META.

META