Case Study: KFC achieves 32% lower per-study research costs with Entropik Decode

KFC cuts media research timelines 4X and saves 32% with Entropik

KFC, an American multinational fast food chain, faced significant challenges in measuring the true effectiveness of its media campaigns. Their traditional methods, like surveys and A/B testing, provided biased insights and took 6-7 weeks to complete, leading to campaigns that failed to resonate with their target audience. Seeking a faster and more unbiased approach, KFC partnered with Entropik to leverage its Decode platform, which utilizes facial coding and eye-tracking technology.

By implementing Entropik's solution, KFC gained deep insights into creative optimization and marketing decision-making. The use of this technology enabled the company to reduce its time to insights from 6-7 weeks to just 12 days, making the process 4X faster. This increased efficiency resulted in a 32% reduction in per-study research costs for KFC, allowing for better ROI and greater scalability of their media testing.

KFC