Case Study: Global Fast-Food Brand reduces media research timelines by 4X with Entropik Decode Media

Global Fast-Food Chain reduces media research timelines 4X with Entropik

A global fast-food chain faced significant challenges in evaluating its advertising performance before launch. Traditional methods like surveys and A/B testing were slow, taking 6-7 weeks, and provided limited insight into actual audience engagement. To overcome this, the brand partnered with vendor Entropik and utilized its Decode Media product for AI-powered advertising effectiveness testing.

Entropik implemented its solution, which used eye tracking and facial coding to measure audience attention and emotional response. This allowed the brand to accelerate its research timelines from 6-7 weeks down to just 12 days, a 4x improvement. Furthermore, Entropik's solution reduced media testing costs by 32% per study and enabled consistent, multi-market testing, leading to better campaign decisions and improved launch confidence.