Case Study: Global CPG Company improves fragrance differentiation with Entropik

Global CPG Company uncovers 23% positive emotion with Entropik

A global CPG company partnered with Entropik to evaluate a new fragrance formulation. Their challenge was that traditional research methods were insufficient, as consumers struggled to articulate their feelings, leading to generic feedback and an inability to quantify the fragrance's true emotional impact and market differentiation potential.

Entropik implemented a diary-based study enhanced by its Decode platform's multimodal AI analytics, which measured subconscious responses through facial coding, voice tonality, and text sentiment. This approach revealed that while the fragrance was pleasant, it lacked a distinct identity and generated more positive emotion than traditional methods detected. These insights allowed the company to confidently pinpoint the product's weaknesses and identify clear optimization directions to improve its scent signature and emotional resonance before launch.

Global CPG Company