Case Study: Global Beverage Company achieves faster RTD consumer insights with Entropik’s AI Moderator

Global Beverage Company boosts qualitative research scale 5x with Entropik

A global beverage company faced significant challenges in conducting qualitative research for its ready-to-drink (RTD) beverages across six diverse Asian markets. Traditional methods were hampered by moderator inconsistency, language barriers, and an inability to capture true consumer emotions, making it difficult to identify what drives product preference and repeat consumption. To overcome this, the company partnered with vendor Entropik and utilized its Decode AI Moderator platform.

Entropik's solution enabled the company to conduct over 120 AI-moderated interviews at scale, using multi-modal analytics to capture emotional cues beyond verbal feedback. This approach bridged the gap between what consumers say and what they actually feel. The results were substantial: a 5x increase in interview scale, insights delivered in 1-2 days instead of 6-7, and a 30% reduction in manual effort, allowing for faster, data-driven decisions in a competitive market.