Case Study: GCash achieves 7x faster insights with Entropik’s Qatalyst

GCash improves time to insights 7x with Entropik

The Philippine-based mobile payments service GCash faced the challenge of scaling its digital journey quickly. They needed a research tool that could deliver fast, unbiased insights with a five-day turnaround, be agile enough for use by product managers beyond just UX researchers, and provide coverage for the Philippines market. To address this, they turned to the vendor Entropik and its product, the Qatalyst AI-powered integrated research platform.

Entropik's Qatalyst platform delivered an average turnaround of just four days per study. The solution provided rich, unbiased insights through AI technologies like eye tracking and facial coding, enabling GCash to pinpoint optimal user paths and UI hierarchies. The measurable impact was a 7x faster time to insights, reducing it from 21 days to just 2-3 days. Entropik's platform also enabled the democratization of UX research, allowing 20 product managers to conduct 35 studies.

GCash