Case Study: FMCG Brand from Jordan improves purchase intent with Entropik's eye tracking package testing

FMCG Brand From Jordan boosts purchase intent to 70% with Entropik

An FMCG brand from Jordan wanted to evaluate two new packaging concepts to determine which design would perform better on shelf and drive stronger purchase intent, moving beyond internal opinion. They commissioned Entropik to conduct a structured package testing study using eye tracking research and consumer insight analysis to measure visual attention and key performance indicators before finalizing production.

Entropik implemented a solution using eye tracking metrics like Time to First Fixation and Earned Attention, alongside stated KPI evaluation. The study identified the "Finely Cut" design as the clear winner, which captured attention faster and achieved a purchase intention of 70% compared to 50-53% for the alternative. This data-driven approach provided the brand with a clear direction, reduced launch risk, improved internal alignment, and positioned them for a meaningful commercial impact.