Case Study: the leading social media company achieves 33% per-study cost savings with Entropik's Decode

Decode improved per-study cost savings by 33% for the world's leading social media platform

The world's leading social media platform faced significant challenges with its advertising research, including a slow 25-day turnaround for insights, a lack of standardization across many measurement partners, and generic data from surveys. To address these issues, they partnered with Entropik and its Decode platform for more in-depth creative testing.

Entropik implemented its Decode platform, which used facial coding and eye tracking technology to test creatives within a simulated publishing environment. This solution delivered insights four times faster, in just six days, and achieved a 33% per-study cost savings for the customer. The platform also provided richer, automated insights and brought crucial standardization to the research process.