Case Study: a major American fast food restaurant chain achieves 32% per-study cost savings with Entropik Decode

Decode enabled an American multinational fast food restaurant chain save 32% on per study costs

The American multinational fast food restaurant chain faced significant challenges in optimizing its multi-million dollar media campaigns. Its traditional research methods, like surveys and A/B testing, yielded biased results and took 6-7 weeks to deliver insights. Seeking a faster, unbiased solution, they partnered with Entropik to leverage their Decode platform, which utilizes facial coding and eye-tracking technology.

Entropik's solution provided deep, actionable insights by measuring emotional engagement and attention on media creatives. This enabled superior creative optimization and A/B testing. The implementation resulted in insights being delivered 4X faster, cutting the time down to just 12 days. The chain also achieved a 32% cost saving per study and expanded the research program across five countries.