Case Study: a multinational CPG company cuts insights time from 6 weeks to 10 days with Entropik

Decode Enabled a Multinational CPG Company to Reduce Insights Time from 6 Weeks to 10 Days

The multinational CPG company faced a slow, manual innovation testing process that took 6-8 weeks to complete. Their challenges included multi-language scalability across several Southeast Asian countries, siloed collaboration, and an over-reliance on biased, stated consumer feedback. They partnered with Entropik to overcome these hurdles.

Entropik implemented its Decode platform, which utilized Voice AI for multi-language transcription and sentiment analysis, and Gen AI for summaries and insights. This solution slashed the time to gain insights from six weeks to just ten days, saving 270 research hours and enabling scalable adoption across seven countries.