Case Study: Cipla saves over 30% on research costs with Entropik's Decode platform

Cipla saves 30% on research costs with Entropik

Cipla, a leading pharmaceutical company, faced significant challenges in leveraging its vast repository of past consumer research data. The intelligence was siloed with external agencies, making it inaccessible and difficult to search internally. This led to problems with knowledge management, insights continuity, and slow manual processes that took 6-8 weeks to analyze hundreds of consumer interviews.

To address this, Cipla implemented Entropik's Decode platform. This solution provided a centralized, searchable repository for all research data and utilized Voice AI for instant transcriptions and summaries. Entropik's Gen AI Co-Pilot helped uncover deep insights across multiple interviews within minutes. This resulted in a 30% savings on research costs, reduced insight generation from weeks to minutes, and saved over 270 man-hours per study.

Cipla