Case Study: a Multinational CPG Company cuts insights time from 6 weeks to 10 days with Entropik Decode

a multinational CPG company cuts insights time from 6 weeks to 10 days with Entropik

A multinational CPG company faced significant challenges in its innovation testing process. The traditional method of surveys and qualitative interviews, managed by agencies, was slow and manual. It took 6-8 weeks to transcribe and analyze hundreds of consumer interviews across multiple countries and niche languages. This slow pace hindered innovation, and the reliance on stated responses often led to biased and inaccurate insights. To overcome these hurdles, the company partnered with Entropik and its Decode platform.

Entropik implemented a multi-tenant platform for remote diary studies, featuring Voice AI for multi-language transcription and sentiment analysis, and Gen AI for summaries and an assistant to mine deep insights. This solution drastically reduced the time to insights from 6 weeks to just 10 days, enabling faster innovation and cost savings. The platform also provided scalability across 7 countries and optimized resources, saving an estimated 300 man-hours and allowing for better resource allocation.