Case Study: Waterton Residential achieves centralized, trackable resident communications and 50% open rates with Entrata Message Center

Waterton Residential - Customer Case Study

Waterton Residential, a Chicago-based owner and manager of 20,000+ units, faced inefficient and risky resident communications. Leasing teams were juggling two platforms (ResidentPortal and Outlook), relying on printed door notices, and had no insight into open rates or message effectiveness — creating privacy concerns and operational friction.

Waterton piloted Entrata’s Message Center at Presidential Towers and then rolled it out enterprise-wide, centralizing contacts, branded templates, filtering, and analytics through full ResidentPortal integration. The platform streamlined workflows, enabled instant emergency alerts, produced measurable results (over 500,000 messages sent and ~50% open rates), saved staff time, and delivered resident praise and actionable engagement data for training.

Waterton Residential

Virginia Love

Vice President