Case Study: Guardian Real Estate achieves a scalable, integrated online presence and measurable lead growth with Entrata ProspectPortal

Guardian Real Estate - Customer Case Study

Guardian Real Estate Services, founded in 1971 and based in Portland, manages a portfolio of about 20,000 units across the Pacific Northwest. In 2010 only 15 of its 200+ communities had websites, leaving marketing fragmented, lead data manually entered, and residents without online conveniences like rent payment and service requests.

Guardian implemented Entrata’s ProspectPortal to deliver a centrally managed, fully integrated portal that syncs with its property management system, allows easy site edits, and provides actionable traffic and conversion metrics. The rollout expanded sites from 15 to 150, produced steady web-traffic growth (examples include Linden, Van Mall North and Amber Court), streamlined lead handling, and significantly improved marketing measurement and the resident experience.

Guardian Real Estate

Meghan Hill

Guardian Real Estate