Case Study: Entrust Property Solutions achieves seamless lead-to-lease automation and improved resident experience with Entrata

Enabling prospects and residents to seamlessly engage with properties to deliver a better experience for everyone

Entrust Property Solutions, founded in 2016 to reimagine more economical and efficient property management, needed a way to replace a patchwork of systems and eliminate lead-to-lease bottlenecks while keeping operations running during COVID and improving resident engagement. Entrust’s challenge was to streamline every step from tour to move-in, reduce errors and double-bookings, and gain clearer reporting so site teams could focus on residents instead of administrative work.

Entrata provided an integrated platform that automates the entire lead-to-lease workflow, uses ResidentVerify for faster applicant screening and conditional approvals, leverages LeadManager to optimize marketing spend, and gives residents self-service tools via ResidentPortal for rent payment and maintenance. The result: faster verifications and lease execution, fewer user errors, uninterrupted leasing during the pandemic, better reporting and marketing insights, and more time for site teams to enhance the resident experience.

Entrust Property Solutions

Amanda Hall

President and COO