Case Study: the Ministry of Transport and Logistics Services puts Saudi Arabia on the global logistics map with entourage

The Ministry of Transport and Logistics Services reaches 346M+ impressions with entourage

The Ministry of Transport and Logistics Services needed to build global awareness and attract investment for Saudi Arabia's transformed logistics sector. Their challenge was cutting through the noise across 68 different markets to reach key decision-makers with a compelling message. They commissioned the agency entourage to develop and execute a comprehensive global marketing campaign.

entourage built a multi-channel campaign around the theme "Global Logistics on the Move." Their strategy, built on a PESO model, integrated paid media, public relations, owned content, and influencer marketing. The results were significant, including over 346 million paid impressions, a potential earned media audience of 5.5 billion, and engagement from 16 influencers reaching 19.6 million followers, successfully positioning Saudi Arabia as a world-class logistics hub.

The Ministry of Transport and Logistics Services