Case Study: Tamer Group brings its centennial celebration to life with Entourage

Tamer Group marks 100 years across 4 cities with entourage

The Tamer Group, one of the largest conglomerates in Saudi Arabia, tasked vendor Entourage with planning, designing, and executing a series of events to celebrate its 100-year anniversary. The challenge was to create a celebration that would honor the company's extensive legacy while also setting the scene for its future, with events to be held across four different cities.

Entourage designed a comprehensive event experience that told the story of the Tamer Group's journey from 1922 to 2022. The solution included a re-creation of the first pharmacy established by the founder and a digital walk-through tunnel highlighting past milestones and future ambitions. Entourage successfully tailored and executed this immersive experience for events in Jeddah, Riyadh, Abha, and Khobar, marking a significant centennial celebration for the customer.

Tamer Group