Case Study: Captevrix boosts inbound lead conversion and saves labor with Enthusem direct mail

Captevrix boosts ROI 3,165% with Enthusem

Captevrix, a full-service inbound marketing agency, struggled to connect with C-level decision makers at travel agencies and sought a new, innovative strategy to get past gatekeepers. They partnered with Enthusem to incorporate a personalized direct mail solution into their existing HubSpot automation.

Enthusem provided a highly personalized direct mail campaign that integrated seamlessly with HubSpot. The solution used customized mailers featuring recipient imagery to drive targets to online video content, creating a personal connection that made follow-up calls more effective. The results included a 3,165% ROI and monthly labor savings of approximately $1,500. The campaign's success led Captevrix to become an Enthusem reseller for their own clients.

Captevrix