Case Study: AVI-SPL increases event attendance with Enthusem direct mail

AVI-SPL more than doubles event registrations with Enthusem

AVI-SPL, a global provider of AV and video collaboration solutions, was struggling to meet attendance goals for its "Technology Day" events. The company hired vendor Enthusem to create a scalable program that could increase registrations by making a personal connection with targeted decision-makers.

Enthusem implemented a multi-channel direct mail solution integrated with Salesforce. The personalized mailers featured recipients' details and directed them online, triggering immediate sales follow-up. This approach achieved a 4% response rate and more than doubled the previous year's attendance. As a result of the significant ROI and added pipeline revenue, AVI-SPL opted to use Enthusem for all its upcoming events.

AVI-SPL