Case Study: Vision Foundation raises £42,000 with Enthuse

Vision Foundation raises £42,000 from the London Marathon with Enthuse

Vision Foundation, a London-based charity focused on sight loss, faced the challenge of building stronger supporter relationships and brand recall during its London Marathon fundraising. Previously using JustGiving, the charity felt its brand was not prominent enough, especially after a recent rebrand, and it needed a more accessible and branded experience for its supporters. They turned to the vendor Enthuse to use its fundraising and donations platform.

Enthuse provided a solution with fully branded and customizable fundraising pages that acted as an extension of Vision Foundation's own website. This approach put the charity front and center, improved page accessibility for visually impaired supporters, and provided greater data ownership for building long-term relationships. The results were highly successful, with the charity raising £42,000 overall. Its top fundraising team, Team LHON, exceeded its target by 156%, raising £15,606.

Vision Foundation