Case Study: Pancreatic Cancer UK raises £2.5m as TCS London Marathon Charity of the Year with Enthuse

Pancreatic Cancer UK raises £2.5m and beats target by 25% with Enthuse

Pancreatic Cancer UK, the 2025 TCS London Marathon Charity of the Year, faced the challenge of maximizing this high-profile opportunity. They needed a fundraising process that was easy to manage, ensured their new brand identity was prominent, and helped them build long-term relationships with supporters. They partnered with Enthuse and utilized its Event Registration and Mass Participation solutions to meet these goals.

Enthuse implemented its official fundraising platform, which provided pre-console event registration to manage applicants and automatically created co-branded fundraising pages for participants. This streamlined the entire process, minimized duplicated efforts, and allowed the charity's brand to shine. As a result, Pancreatic Cancer UK raised over £2.5 million, exceeding its target by 25%. The average fundraising page value for charity place participants was an impressive £4,212.

Pancreatic Cancer UK