Case Study: Mencap achieves £623k fundraising success with Enthuse

Mencap raises £623k and achieves 87% activation with Enthuse

Mencap, a UK disability charity, faced the challenge of maximizing fundraising and efficiently managing participants for the 2024 TCS London Marathon. They needed a streamlined process to handle registrations and a co-branded, easy-to-use fundraising platform to help their runners raise as much money as possible. To address this, they turned to the vendor Enthuse and utilized its Fundraising and Events and Mass Participation solutions.

Enthuse implemented its pre-console event registration, allowing Mencap to capture runner details and set fundraising expectations early. The solution automatically created official, branded fundraising pages for participants, saving staff significant time. This approach led to outstanding results: Mencap raised over £623,000, achieved an 87% activation rate on fundraising pages, and surpassed its sponsorship target by 111% on engaged pages. The use of Enthuse was central to this successful outcome.

Mencap