Case Study: Marie Curie achieves £3,708 average engaged page value with Enthuse

Marie Curie raises £2m and lifts average page value to £3,708 with Enthuse

The customer, Marie Curie, a leading UK end-of-life charity, needed to maximize early fundraising and brand awareness for its participants in the 2026 TCS London Marathon. Their challenge was to ensure fundraisers started collecting donations as soon as possible to increase the average page value. To address this, they partnered with the vendor Enthuse and utilized its Pre Console Registration service.

Enthuse's solution provided Marie Curie with a branded platform to manage applications and automatically create personalized fundraising pages for participants immediately upon registration. This approach removed friction and encouraged early donations. The results were highly successful; Marie Curie raised £2 million overall and achieved an average engaged page value of £3,708 with an average donation of £50, significantly exceeding their fundraising target.

Marie Curie