Case Study: London Marathon Events raises £19m for charity with Enthuse

London Marathon Events raises £19m for charity with Enthuse

London Marathon Events, a world-leading mass participation event organizer, needed a new official online fundraising partner after their previous provider left the market. They sought a platform that aligned with their charity-first values and could provide a seamless experience for participants and charities alike. They selected Enthuse and its mass participation fundraising solution to be their official partner.

Enthuse implemented a branded fundraising platform that integrated page creation with event registration, making it easy for participants to start fundraising immediately. The solution prioritized charity branding and provided real-time data and analytics. As a result, Enthuse processed £19 million for charity during the 2023 TCS London Marathon, representing an 87% increase in funds raised via the app compared to the previous year. The partnership also led to a 56% rise in activated fundraising pages and helped Enthuse secure six additional major event contracts.

London Marathon Events